Tickmill’s LATAM Chief to Spotlight IB-Led Growth at Finance Magnates London Summit 2025
Key Takeaways
Tickmill’s Regional Manager for Latin America, Brunno Huertas, will join the Finance Magnates London Summit (FMLS:25) on November 26 to discuss how introducing brokers (IBs), education, and trusted brand positioning are shaping client acquisition and retention across high-growth FX markets in the region.
LATAM in Focus: Building Scalable, Trust-Based FX Networks Huertas is set to appear on the “Educators, IBs and Regional Growth Drivers” panel, outlining how Tickmill is scaling presence in Spanish- and Portuguese-speaking markets by prioritizing resilient IB networks, client engagement, and transparency. The firm has intensified its footprint across Argentina, Mexico, Colombia, and Chile, with Huertas overseeing the broader regional strategy after leading growth in Portuguese-speaking markets.
“Latin America is a market with unique challenges and enormous potential,” Huertas said ahead of the event. “Success requires strong IB networks, genuine relationships with clients, and a trusted brand presence. Education supports these efforts, but partnerships and client engagement remain the true growth drivers.”
Strategy and Market Positioning – Client relationships over pure lead volume: Tickmill’s model emphasizes long-term retention through quality education, localized service, and IB partnerships that align incentives and improve client lifetime value. – Regional specificity: Diverse regulatory landscapes and payment rails across LATAM necessitate tailored onboarding and service models, alongside robust risk controls and consistent execution quality. – Brand credibility: Regulation and operational transparency remain central to client trust, a critical factor in markets with heightened FX volatility and fragmented liquidity flows.
About the Executive With more than 15 years in the global brokerage industry, Huertas holds an MBA in Banking and Financial Institutions from FGV-SP. He has built and scaled broker relationships across LATAM, including community building, IB development, and client engagement programs. At Tickmill, Huertas initially expanded operations for Portuguese-speaking clients before taking charge of regional strategy and growth.
Event Context: FMLS:25 The Finance Magnates London Summit 2025 will convene senior executives, brokers, fintech leaders, and educators to debate regulation, technology, and regional expansion in trading and investing. Huertas’ participation underscores the industry’s focus on service localization, IB economics, and sustainable growth amid shifting market conditions and evolving regulatory frameworks. BPayNews notes that brokers are increasingly competing through education and client servicing rather than price alone, particularly in developing FX markets.
Tickmill: Regulatory Footprint and Global Presence Established in 2014, Tickmill operates under multiple regulatory jurisdictions, including the UK Financial Conduct Authority (FCA), Cyprus Securities and Exchange Commission (CySEC), the Seychelles Financial Services Authority (FSA), and a Dubai Financial Services Authority (DFSA) Representative Office. The firm highlights client fund safety, transparency, and execution integrity as core pillars, supported by a team with decades of trading experience across major global markets.
Market Highlights – Tickmill’s Brunno Huertas to speak at FMLS:25 on November 26. – Panel focus: Educators, IBs, and regional growth dynamics in LATAM. – Expansion priorities: Argentina, Mexico, Colombia, and Chile. – Strategy emphasizes IB networks, education, and trust-based client engagement. – Regulatory stack includes FCA, CySEC, FSA (Seychelles) and DFSA Representative Office.
Quick Q&A Q: Who is Brunno Huertas? A: Tickmill’s Regional Manager for LATAM, with 15+ years in brokerage, an MBA from FGV-SP, and deep expertise in IB development and client engagement across Spanish- and Portuguese-speaking markets.
Q: What will he discuss at FMLS:25? A: How educators and IBs drive scalable growth, the importance of transparency, and lessons from Tickmill’s LATAM expansion strategy.
Q: Why is LATAM a strategic focus for FX brokers? A: The region offers meaningful growth potential but requires localized service, reliable payment infrastructure, and strong IB partnerships to navigate regulatory and market complexities.
Q: What does Tickmill’s regulatory setup imply for clients? A: Multijurisdictional oversight (FCA, CySEC, FSA Seychelles, DFSA Rep Office) is intended to support client fund safety and operational transparency, key to trust and retention in FX and derivatives markets.
For more information about Tickmill and its services, visit www.tickmill.com.
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