Samsung lifts DRAM contract prices up to 60% as AI buildout strains supply
Samsung Electronics has sharply increased prices for key memory chips, raising contract rates by 30% to as much as 60% since September as AI infrastructure projects soak up supply. With server-grade DRAM in short supply, buyers are accepting steep premiums to secure DDR5 modules for data center deployments.
After postponing its usual October pricing update to reassess market conditions, Samsung repriced several server DDR5 lines in November. The most notable jump saw 32GB modules climb from $149 in September to $239, while 16GB and 128GB units rose by roughly 50%. Prices for 64GB and 96GB capacities advanced by more than 30%, reflecting intense demand from cloud providers and hyperscale data centers building AI clusters.
The memory crunch is reverberating across the hardware ecosystem. Server makers, cloud operators, and device manufacturers face tighter allocations and rising bills, prompting some to engage in panic buying that further constrains availability. Smartphone producers report higher build costs due to pricier DRAM, and chip manufacturers note that customers are postponing non-memory purchases as budgets are redirected to secure essential memory components.
Despite trailing in specialized AI chips, Samsung’s strong memory position has translated into pricing power and improved visibility. Analysts expect contract DRAM prices to rise by 40–50% quarter-over-quarter through year-end, and the company has outlined plans for a new production line in South Korea to support longer-term AI-driven demand. Shares of major memory players, including Samsung and SK Hynix, rallied as investors recalibrated expectations for the sector.
Key Points – Samsung raised DRAM contract prices by 30% to 60% amid a global memory shortage. – Server DDR5 modules saw steep increases: 32GB from $149 in September to $239 in November. – 16GB and 128GB modules rose around 50%; 64GB and 96GB climbed by more than 30%. – Supply tightness is pressuring server builders, cloud providers, and smartphone makers. – Some buyers are panic purchasing, while others delay non-memory orders due to budget constraints. – Analysts see contract prices up 40–50% through year-end; Samsung is adding capacity in South Korea.
