Nic Carter argues that the “Four-Year Cycle” concept is no longer relevant, emphasizing that the new challenge lies in creating genuine value. He believes that the traditional cycle model has lost its significance in the current landscape. Instead, the focus should shift toward establishing real value in a more complex environment. Carter highlights that this shift represents a significant challenge for those involved in the industry, as they must adapt to changing dynamics. The emphasis on value creation requires new strategies and approaches to meet evolving demands.
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