AI-powered agentic search is generating notable web traffic without relying on advertising revenue. This trend is raising concerns about the sustainability of the ad-funded internet model. According to an analysis by Circle, the rise of AI technologies is reshaping how users access online content. The shift may undermine traditional revenue streams that have supported many websites and online platforms. As AI continues to enhance user experiences, fewer users are engaging with advertisements, diminishing their effectiveness. This trend could signal a profound change in how internet businesses generate income and may force a reevaluation of current monetization strategies.
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