Headline: Google Rallies on AI Travel Push and Reported Berkshire Stake, Pressuring Travel Stocks
Alphabet shares outperformed the market, climbing around 2.8% as investors reacted to reports of a multibillion-dollar Berkshire Hathaway position and growing excitement around Google’s next-generation AI platform, Gemini 3. The company also unveiled new AI-enhanced travel planning features and an expansion of Google Flights, fueling debate about how deeply Google may integrate into the travel booking ecosystem.
Investor sentiment is building that Gemini 3 could sharpen Google’s competitive edge across search, data, and consumer services, including email and maps. That momentum was underscored by fresh travel features that enable users to plan trips through Google’s AI assistant and access expanded global flight deals. The company said it is developing an “AI Mode” that will let people describe their travel needs, compare options across flights and hotels, view relevant details such as schedules, prices, room images, amenities, and reviews, and then complete reservations with participating partners.
Markets quickly priced in the potential for Google to capture a larger slice of travel discovery and conversion. Online travel agencies and airlines fell sharply on fears of margin compression and disintermediation if Google becomes a more comprehensive, one-stop travel gateway. Booking partners are still part of the roadmap, with Google noting it is working with firms such as Booking.com, but traders focused on the risk that the middle layer could be squeezed as AI-driven search and booking flow converge in Google’s ecosystem.
Key Points – Alphabet stock rose about 2.8% amid reports of a roughly $5 billion Berkshire Hathaway stake and rising anticipation for Gemini 3. – Google introduced AI-powered travel planning and broadened global flight deals through Google Flights. – A forthcoming “AI Mode” aims to let users describe trips, compare flights and hotels, and complete bookings with partners inside Google’s interface. – Travel names slid on the news: Expedia -6.5%, Booking Holdings -4.3%, United Airlines -5.6%, Delta Air Lines -4.4%, and the JETS ETF -3.4%. – Investors fear Google could capture more of the discovery-to-booking funnel, pressuring online travel agencies and airline margins.
