The Post-Zero Commission Battlefield highlights the significance of controlling the “discovery and discussion layer” in the brokerage landscape. As the industry evolves, the ability to effectively engage in discovery and discussion becomes paramount for brokerages. This layer serves as a critical point for interaction, where insights and information are exchanged among stakeholders. Companies that excel in this area position themselves as leaders, shaping market trends and client engagement strategies. The competition intensifies as brokerages recognize that dominance in this layer can influence their overall success and market presence.
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Last updated on November 10th, 2025 at 10:01 am
