The NHL has initiated partnerships with Kalshi and Polymarket to establish prediction markets, marking a significant change in its approach to engaging with fans. These deals aim to create a platform where users can place bets on various outcomes related to the league and its events. This collaboration represents a broader trend in professional sports, where leagues seek innovative methods to attract and engage audiences. By leveraging these prediction markets, the NHL hopes to enhance fan interaction while opening new revenue streams. This shift highlights the evolving landscape of sports betting and its acceptance within established leagues.
