Blueberry signs multi-year SailGP deal with Australia’s Bonds Flying Roos ahead of Abu Dhabi Grand Final
Blueberry has inked a long-term sponsorship with the Australia SailGP Team, the Bonds Flying Roos, becoming the squad’s Official Online Trading Partner. The tie-up lands days before the 2025 SailGP Grand Final in Abu Dhabi and signals a sharper push by the retail FX broker to raise global brand visibility across 11 countries where the high-speed racing series competes.
Why this matters for FX and retail trading
The move underscores how online brokers are leaning into performance-led sports to acquire and retain clients as spreads compress and digital ad costs rise. SailGP’s made-for-broadcast format delivers repeat exposure in waterfront venues from the U.S. and Europe to APAC and the Middle East—key corridors for forex and CFD growth. With year-end liquidity thinning and volatility pockets persisting across FX and commodities, brokers are competing for mindshare via premium, experience-first campaigns that can lift conversion and loyalty.
Deal scope and timing
Blueberry’s branding will appear on the Bonds Flying Roos’ F50 foiling catamaran, team apparel and digital channels. The agreement also adds client hospitality at SailGP events, positioning Blueberry for immersive activations rather than traditional logo-led sponsorships. The debut activation is slated for the Mubadala Abu Dhabi Sail Grand Prix Grand Final on November 29–30, where the Australia team—led by Olympic gold medallist Tom Slingsby—chases another title in the winner-takes-all race for a US$2 million prize.
SailGP fields 12 national teams on identical hardware, regularly hitting speeds above 100 km/h. The Australia outfit has dominated the circuit with three championships in four seasons, and the team’s profile has risen further after actors Hugh Jackman and Ryan Reynolds joined as co-owners earlier this year.
Strategic alignment with platform expansion
The sponsorship follows a slate of product upgrades at Blueberry, including integrations with TradingView and cTrader, a refreshed brand identity, a redesigned website and expansion into new markets. The company says the partnership mirrors its focus on precision, execution and performance—values that resonate in both elite sailing and leveraged trading. Blueberry also notes it is regulated in multiple jurisdictions and offers forex, indices, commodities, crypto CFDs and share CFDs.
Industry backdrop
Brokers have long chased sports audiences to scale efficiently—rivals like eToro, Plus500 and IG have invested in football and motorsport to broaden reach. SailGP’s global calendar compresses multiple touchpoints into a single series, offering continuity and measurable engagement. For traders, the Abu Dhabi finale arrives into a period where macro catalysts—oil dynamics, U.S. growth resilience, and evolving rate-cut timelines—continue to sway FX risk appetite. Expect marketing-driven broker competition to intensify into 2026 as platforms seek differentiated funnels beyond paid search and affiliates.
What to watch next
– Whether Blueberry translates trackside experiences into higher funded-account conversion and retention in core regions (MENA, APAC, Europe).
– Potential product or educational tie-ins around event weekends, including social and copy-trading integrations via TradingView/cTrader.
– Any follow-on sponsorships or region-specific partnerships aligned with SailGP stops.
Market takeaways
- Blueberry becomes Official Online Trading Partner of Australia’s Bonds Flying Roos in a multi-year SailGP deal.
- Branding spans the team’s F50 boat, apparel and digital; client hospitality will feature at global race venues.
- Debut activation hits the Abu Dhabi Grand Final on Nov. 29–30, with a US$2 million winner-takes-all race.
- The partnership aligns with Blueberry’s recent product rollout, including TradingView and cTrader integrations.
- Sports-led, experiential marketing reflects intensifying competition for retail FX/CFD clients as acquisition costs rise.
FAQ
What exactly did Blueberry announce?
The broker signed a multi-year partnership as Official Online Trading Partner of the Australia SailGP Team (Bonds Flying Roos), adding branding rights and client experiences across the series.
Why is SailGP attractive to a forex broker?
It’s a global, high-frequency calendar across 11 countries that consistently reaches premium, performance-oriented audiences—useful for scaling awareness and improving acquisition efficiency in key FX regions.
When will the partnership debut?
At the 2025 SailGP Season Grand Final in Abu Dhabi on November 29–30, where the winning team secures a US$2 million prize.
Who are the key names behind the Australia team?
The squad is led by Olympic gold medallist Tom Slingsby and recently added co-owners Hugh Jackman and Ryan Reynolds, reflecting the team’s rising international profile.
Does this change Blueberry’s trading costs or products?
No changes were announced to pricing or instruments. The company recently added TradingView and cTrader access and maintains a multi-asset lineup including FX, indices, commodities, crypto CFDs and share CFDs.
Is this part of a wider trend in retail trading?
Yes. Brokers increasingly use sports sponsorships—alongside product upgrades—to stand out as digital ad markets tighten and customer acquisition costs rise.
How could this matter to traders?
Expect more educational content, events and promotions around race weekends. While it doesn’t affect spreads or execution directly, it may signal broader investment in tools, service and user experience.
Where can I follow the event?
Race coverage and schedules are available on SailGP’s official channels. Blueberry says it will host client experiences at select venues across the season.
Reporting by BPayNews.
