A recent survey indicates that bots are undermining trust in online holiday shopping, as 90% of U.S. adults prefer transactions with real people. The reliance on automation in e-commerce is raising alarms among consumers. Many shoppers express discomfort with interactions lacking human engagement, especially during the holiday season. As online shopping grows, the presence of bots may impact customer satisfaction and loyalty. Businesses are urged to consider these findings when designing their online retail strategies.
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